Dolphn

Dolphn

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06/10/2021

What is User Generated Content (UGC) and why is it an effective form of social media marketing?

User Generated Content is any brand related content, that isn't generated by employees, or any other internal representative of the brand. Many social media users who discover brands on social channels find UGC has more sway over their consumer choices than official brand content.

The appeal of UGC is that it feels authentic. UGC is created by the brand's target audience with the brand's target audience in mind. It is more personal and less corporate or sales-sy.

Influencers are professional UGC creators. They are like a trustworthy friend with great brand recommendations. Adding UGC Influencer content to your marketing strategy is a no brainer 🧠

06/09/2021

TikTok recently added an option that allows you to group your TikTok vids into themed collections!

Now you can select video clips in playlists and group them together, and choose a title for the collection (up to 15 characters). ⁠

These playlists are later available for your profile visitors to tap in to directly on your TikTok profile!

How?
🔸️Click on 'Sort videos into playlists' ⁠
🔸️Name your playlist⁠
🔸️Select videos ⁠
🔸️Collection created!

Photos from Dolphn's post 06/08/2021

What are you waiting for?

It’s time to get onto TikTok!

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