John McCubbin

Revenue durability is what buyers are really paying for

When a buyer pays a 5x multiple on your EBITDA, they're not paying for what the business earned last year.

They're paying for their confidence that the business will earn the same — or more — next year, and the year after, without you running it.

Revenue durability. Operational transferability. Documented processes.

Those are the things that hold up the multiple.

The Ontario Exit Timeline Blueprint covers exactly how to build them — in Months 5 and 6.

Free download in the comments.

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