Paradigm

Five awards for a tampon campaign? You bet.

We’re thrilled to share that our bold and breakthrough work for o.b.® tampons recently won five awards from the CPRS Toronto 2025 ACE Awards, including Best Creative Campaign of the Year! 🏆⁠

This campaign helped us to change the conversation about tampons. We turned discomfort into dialogue, “ick” into intrigue, and reignited a legacy brand by introducing it to a new generation.

Huge shoutout to our incredible clients at Edgewell Personal Care Canada for trusting us to think big.✨

Happy National Puzzle Day! Just like solving puzzles, PR takes strategy, creativity and a sharp mind. We're challenged to think critically, find solutions and see the bigger picture - skills we use every day to craft impactful campaigns. Here's our team, starting our morning with puzzles to stay sharp!