theshopifycodex

There are too many people out there offering theme design and build for businesses, and that's why you are having trouble booking clients.

Ever since Shopify Online Store 2.0 was released last year we've seen an across-industry HUGE decline in design and build projects being booked by agencies, studios and freelancers worldwide.

The Reason?
As the platform makes it easier for merchants to DIY their themes, the value of you being able to do that as a services declines EXPONENTIALLY.

Sure there will always be people willing to trade their money for YOUR time to do so. But you will continue to be fighting against the current on the market trend.

The next thing you can do to differentiate in this space?

Know the problems of your niche and develop an opinionated app stack to solve those operation, marketing, fulfillment, or acquisition problems online.

Knowing your clients apps and problems means that you can more easily market, systemize and deliver high-value services that solve real problems and get clients rea results BEYOND making things look pretty.

That's what we mean by going beyond the theme.

It's time to be known for something more than being a theme designer. That's not special enough anymore and probably the reason you are stuck in a feast or famine.

What are some interesting client niche requests you've delivered on lately that you think are underserved?