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02/17/2026
Digital Ad Spending Snapshot: BC Conservative Leadership Race
New data from the past 30 days shows a clear separation in online advertising activity among candidates in the Conservative Party of BC leadership contest.
Caroline Elliott leads the field with $32.7K in Meta ad spend — more than 2× the combined total of all other candidates. That signals a significant early advantage in digital momentum as campaigns compete for visibility and support.
Spending breakdown (Jan 15-Feb 13):
• Ian Black — $6.7K
• Kerry-Lynne Findlay — $3.4K
• Darell Jones — $3.2K
• Sheldon Clare — $649
• Peter Milobar — $101
• Yuri Fulmer — $21
As leadership races evolve, digital strategy often reveals which campaigns are prioritizing reach, persuasion, and momentum early.
Municipal elections in Ontario are getting bigger, more competitive, and more digital.
In this video, we highlight how campaigns can combine community presence with social media, targeted advertising, and precision voter outreach to engage voters across wards, budgets, and diverse communities.
Even in high-profile mayoral races or tight council contests, candidates who master digital and local strategy will have a decisive advantage.
02/03/2026
Ontario’s 2026 municipal races will be decided by candidates who can reach voters online as effectively as on the ground.
In the latest Campaigns & Conversions episode, we break down how candidates can campaign smarter using social media, digital ads, and targeted outreach, and why digital strategy now determines close races.
From Meta and TikTok to Google, YouTube, and multicultural engagement, we explore practical strategies for winning, plus key rules, budgets, and trends shaping Ontario’s local elections.
Check out the full episode, available on your podcast streaming platforms.
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