Miranda Pyette
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A lot of dealerships still treat social media like a scheduled task. Get the Reel up, post the inventory, share the offer, move on to the next thing.
But honestly, some of the biggest growth we’re seeing right now has very little to do with the actual post itself.
It’s happening in the conversations around it.
One thing we’ve been putting a huge focus on behind the scenes at Purpose Automotive is outbound engagement. Not random commenting just to look active, but real interaction with the community around the dealership, replying quickly, supporting local businesses and events, engaging with people before they ever become leads, and making the account feel active even on days nothing new gets posted.
The dealerships building the most momentum on social right now don’t feel like digital flyers. They feel involved. People see them interacting, responding, participating, and showing up consistently, and that changes how the brand is perceived online.
Social platforms notice that kind of behaviour too. So do customers.
You can usually tell pretty quickly which dealerships are using social media to build relationships, and which ones are only showing up when they have something to sell.
30/04/2026
Here’s what happened when two stores in the same group used different content strategies for 60 days. ⬇️
Same brand
Same market
Same resources
The only thing we changed was the content strategy
One store leaned into staff-led video and trend-style posts
In 60 days:
🔹+118% engagement
🔹+230% reactions
🔹230,000+ local accounts reached
The second store focused on walkthroughs, service insight, and ownership guidance
In the same 60 days:
🔹 Saves increased
🔹 Shares increased
🔹 Trust signals increased before customers even stepped into the showroom
This is what most dealerships don’t realize yet
Social performance isn’t inconsistent because the market is different. It’s inconsistent because the strategy is
Most stores don’t need more content
They need the right content strategy behind it
We see this every day
When the right people get on camera, reach grows
When education leads the content, trust grows
When strategy leads the plan, results show up faster than most dealers expect
This is the kind of shift we help dealerships make every day
And once that shift happens, social stops being something you keep up with
and starts becoming something that moves the store forward[9:16 AM]
