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06/16/2026
153 years old. And yet, Vaseline is crushing it on TikTok in 2026. ๐คฏ
3.5 million people were using their product in ways never officially suggested. Unilever took note and sent their scientists to test it all in the lab.
Result: 136 million views, a Titanium Lion at Cannes, and a product line co-created with viral creators. ๐
Key takeaways:
๐ Your community is already creating content for you
๐ Science + authenticity = an unbeatable combination
๐ Rewarding your loyal creators is sustainable marketing
What about you? Which brand are you innovating with?
How Vaseline Puts Creators At The Center Of Its Innovation Roadmap Vaseline is turning creator inspiration into real products. Inside the brand's radical shift from top-down marketing to community-led innovation.
๐ Who won the ๐๐ฒ๐๐ ๐ฃ๐ฃ๐ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐ฎ๐ ๐๐ต๐ฒ ๐๐น๐ผ๐ฏ๐ฎ๐น ๐๐ด๐ฒ๐ป๐ฐ๐ ๐๐๐ฎ๐ฟ๐ฑ๐ ๐ฎ๐ฌ๐ฎ๐ฒ?
๐ช๐ฒ๐ฏ ๐ง๐ผ๐ป๐ถ๐ฐ!! ๐
When L'Entrepรดt de la Rรฉno came to us in 2024, they operated 2 stores in Quebec. Today? 4 stores, a mobile service line, and a new headquarters (in 18 months)!
The numbers that got us here:
โ
๐ฏ๐ณ,๐ฐ๐ฐ๐ฌ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป๐
โ
$๐ฎ.๐ฒ๐ณ๐ ๐ถ๐ป ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐๐ฎ๐น๐๐ฒ
โ
$๐ฌ.๐ณ๐ฌ ๐๐ฃ๐ (53% below industry average)
โ
๐ฒ.๐ฐ๐ฐ% ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐ฟ๐ฎ๐๐ฒ (nearly double the norm)
Our secret? We didn't compete on budget. ๐ช๐ฒ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ฒ๐ฑ ๐ผ๐ป ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐โdominating long-tail French keywords the big-box retailers ignored.
This award belongs to our team AND our client. ๐'๐๐ป๐๐ฟ๐ฒ๐ฝ๐ผฬ๐ ๐ฑ๐ฒ ๐น๐ฎ ๐ฅ๐ฒฬ๐ป๐ผ trusted us, and we delivered!
Ready to scale your business with precision? Let's talk: https://webtonic.io/contact
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