Caserne

We’re truly honored to share that our work has been recognized with 21, Yes 21 awards🔥🏆🔥 in the 2026 Design Edition.

This recognition spans a range of projects we’ve had the privilege to work on:
– 2025 — Entire Design
– Salon du livre de Montréal 2025 — Illustration
– — Rebrand Identity
– Piashti — Packaging Application
– Piashti — Complete Brand Identity
– Piashti — Alcohol-Free Beverages
– Museum Ball — Promotional Application
– Museum Ball — Complete Brand Identity
– Volume 10 — Annual Report
– Volume 10 — Data Visualization
– 2025–2026 — Poster
– Licorne 2025–2026 — Entire Design Program
– .ca — Food Packaging
– Stirjoy — Logo
– x — Promotional Collateral
– FORUM x Balmoral — Poster
– FORUM — Entire Design Program
– FORUM Environmental — Environmental Design
– FORUM Invitation — Brochure (Single Page/Folder)
– FORUM Leave Behind — Brochure (Single Page/Folder)
– FORUM — Poster

We’re incredibly grateful to our clients and collaborators for their trust, openness, and partnership throughout these projects, this recognition is as much yours as it is ours.
To our team: thank you for your talent, care, and dedication. We’re proud of what we’ve accomplished together.

🌱 Avril, the fastest-growing natural and organic grocery retailer in Canada, enters a new phase of growth with a revitalised brand identity. The objective: evolve the brand without compromising the standards that built its credibility, while making it more accessible to a new generation.

Guided by a single principle, opening the brand without diluting it, the project amplifies Avril’s iconic growth symbol into a modular system deployed across all touchpoints. A more vibrant colour palette, warm yet authoritative typography and a bold illustration language shape a coherent, flexible and future-facing identity.

🌱 Avril Supermarché Santé, le détaillant en alimentation naturelle et biologique connaissant la plus forte croissance au Canada, amorce une nouvelle phase de son développement avec la revitalisation de sa marque. L’objectif: faire évoluer l’identité sans renier les standards qui ont bâti sa crédibilité, tout en la rendant plus accessible.

Fondé sur le principe ouvrir la marque sans l’édulcorer, le projet s’appuie sur l’amplification du symbole de croissance d’Avril, devenu le cœur d’un système modulaire et évolutif. Couleurs plus vibrantes, typographie équilibrant expertise et chaleur et langage illustratif audacieux composent une identité cohérente et tournée vers l’avenir.

CRÉDITS
Client (Avril) : Alexandre Gaudreau, Karine Thomas, Joëlle Blanchet, Guillaume Martin, Virginie Lemieux, Catherine Burgess, Stéphanie Pouliot, Valérie Gravel
Agence : Caserne et Studio 15% (CS15)
Chef de la stratégie et lead client : Hugo Fournier
Stratégie : Hugo Morin , Mikael Lebleu , Julie Desrochers
Direction de création : Léo Breton-Allaire , Ugo Varin Lachapelle
Direction du design : Sébastien Paradis
Design - Marque : Micael L'italien
Design - Campagne : Hayley Lim , Edith M
Design - Production : Angel Ivan Hernandez
Conception-rédaction : Julie Desrochers, Alexandre Emond-Turcotte
Service-conseil : Sandra Huynh , Jade Pomerleau, Andrée-Anne David
Calibration logo : Coppers and Brasses
Illustration : Mathieu Dionne
Photographie : Jodi Heartz Alex Blouin
Motion design : Charles Desmarais
Maison de production : Parade Studio
Retouche photos : Visual Boxx et Under Approval
3d : Alexis Quesnel