August Strategy Inc.

Every now and then, we get a crazy idea.

In our continued partnership with Be Giant , we help craft the visuals that bring their stories to life. For this Canadian geothermal feature, we wanted to make something that would surprise people.

So we made a cake.

Using it as a metaphor for Earth’s layers, we collaborated with photographer Vicky Lam and Christina Yan to build a miniature geothermal plant, fully edible. It’s a good reminder that the best creative work happens when you have amazing talent in the mix.

Thanks to Jalani Morgan for making this one happen.

Photographer: Vicky Lam
Prop stylist:
Retouching: Robyn Owens
Design Editor: Gabriel Dufresne
Photo editor: Jalani Morgan

Vol. 2 dropped today for

When founders let you into the thinking (far beyond the brief) you build something different. Archive is a Canadian leather goods and footwear brand, and the whole foundation is built on the concept that craft and permanence are a position. The kind of brand that earns its place in someone’s life for the long haul.

We came in at the start, through naming, strategy, visual identity, go-to-market, what a dream ride.

First look. Full case study soon.