Thirty6

Negative space lovers eat your heart out.

More noise cancelling brand building from the team.

Loving working with / on this campaign.

💪

Good to have our / work featured in ‘s ‘work of the week’.

Appreciate the kind words from Zhenya Tsenzharyk:

“Advertising in the luxury category, especially around alcohol, often struggles. It wants to convey luxury and it wants to not look like every other ad doing the same thing. Take champagne. I immediately picture champagne towers, celebrations, dates, and parties in the style of ‘The Great Gatsby’. It all feels done, no? Orange Panther Collective spurned sentimentality, decadence, and cliché in favour of restraint for champagne brand Pol Roger in the latest iteration of the ‘Proudly Understated’ campaign, with the last instalment arriving last month.

Instead, the ad – on an expanse of beautifully textured, starched white tablecloth – features a piece of trash: the foil discarded from a bottle of champagne. And the copy is a deliberate provocation, best read (I imagine) with a raised eyebrow, ‘Or would you prefer something more obvious?’ Delicious.”

https://lbbonline.com/news/Work-of-the-Week-150825

Our new work for electrolytes broke recently. In the worlds of :

“Our ambition is to make Humantra the most mentally available and physically accessible electrolyte brand on the planet, so more people can experience the wide-ranging benefits that come with better hydration. With the help of the team at OPC we sharpened the core message around hydration being a foundational need for all humans, hence ‘every body’ is the focus in the endline. From there, it was about creating standout work that felt unmistakably Humantra. We’re proud of where we landed and look forward to reviewing some really positive results”.