Advance Marketing Group

Sometimes the best education is learning on your feet.

Check out all the updates and brand announcements before the Super Bowl LVII kickoff on February 12th.

As consumers and marketers anticipate the big game set to be played at State Farm Stadium in Glendale, Arizona, Marketing Dive will update this tracker with all of the Super Bowl advertising news.

Ad blitz: Tracking every marketing play for Super Bowl LVII Kia will post three alternate endings to its big game spot on TikTok, and Doritos unveiled its 60-second ad that features Jack Harlow and a surprise celebrity.

If you’ve ever recommended a restaurant or sung the praises of your favourite clothing brand after receiving a compliment on your outfit, then you have participated in word-of-mouth marketing.

Amplified word-of-mouth (WOM) is when marketers launch campaigns designed to encourage or accelerate these naturally occurring conversations within their existing customer base.