Web Words Intl

Marketing should not be treated like a cost center. It should be treated like a growth investment.

This Think with Google article is a strong reminder that if you want finance leaders to support your marketing budget, you need to speak their language: outcomes, efficiency, experimentation, and measurable impact. It may be written for larger organizations, but the lesson applies just as much to small and medium businesses. Better measurement builds better decisions.

9 steps for marketing and finance alignment - Think with Google Google’s Official Digital Marketing Publication. Discover how Google’s marketing and finance teams use incrementality and measurement strategy to build trust.

Google can keep Chrome, but exclusive search deals must end A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts.

La recherche locale explose! Assurez-vous que votre entreprise apparaît dans les recherches « près de moi » en maintenant vos infos à jour en ligne.


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Local search is booming! Make sure your business appears in “near me” searches by keeping your online info up to date.


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