Propel ICT
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The best customer discovery conversations aren’t about your product, they’re about your customer’s problem.
Propel coaches share some of the most common mistakes founders make during customer discovery, from biased questions to focusing too much on their solution instead of listening deeply.
Stay curious. Listen carefully. Follow the problem. 🚀
06/12/2026
Continued growing momentum in Atlantic Canada’s ocean tech sector on display at the H2O Conference this week. 🚀
Propel coach Rachel Cox spoke about building a career in oceans, and Propel company iNav4U showcased their work alongside other innovators who are driving the sector forward. Thanks to the organizers for a great event.
Episode 10 of Built to Launch 🚀
In this final episode, CEO James Geneau discusses how the strongest sales and marketing strategies are built on continuous learning and real-world feedback.
05/20/2026
A productive few days of planning and strategizing with the team as we continue building for founders across Atlantic Canada. Thanks to our entire team for taking the time to connect in person, a retreat for the books.
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