Nifty Design Studio

Who doesn’t love a good romance novel? Building a new website for a romance novelist proved to be a unique challenge. Willow Sanders came to Nifty with an outdated website that only displayed two of her 20+ novels. Wanting to strengthen her brand, drive sales to a discerning audience, and to stand out from a tight market, Willow gave us free rein to develop the new site for her growing collection of work.

One of the most important elements of the site design for Willow Sanders was to display her novels in the right context - with several ongoing, overlapping series, we had to devise a creative and easy-to-navigate solution. We think we came up with the right solution.