RMG Advertising

Search is changing – and you’ve likely noticed it. For years, visibility meant ranking on Google and driving clicks to your website. Today, that model is shifting.

Users are increasingly getting answers directly from AI tools like ChatGPT and Google’s AI Overviews, often without ever clicking through to a site.

This “zero-click” behavior is reshaping how discovery works:
👉 Fewer website visits from traditional search
👉 More answers consumed directly within platforms
👉 Less control over how your brand appears in results

How are you adapting your strategy for AI-driven search?

Adding Out-of-Home (OOH) campaigns can amplify your brand reach by an average of ~23%.

A large portion of consumers simply aren’t reachable through digital alone – whether due to platform fragmentation, ad avoidance, or time spent offline.

Out-of-home (OOH) helps close that gap by reaching people in physical environments where digital can’t follow; from grocery stores to residential buildings to everyday transit moments. By extending campaigns into the real world, OOH doesn’t replace digital – it ensures your message reaches a more complete share of your audience.

❓ Are you currently using OOH to extend your reach – or relying on digital alone?

Media strategies are evolving as it becomes harder to achieve consistent reach through digital channels alone.

As audiences move between devices, platforms, and physical environments throughout the day, gaps in digital coverage are becoming more apparent. This shift is driving renewed attention toward out-of-home (OOH) as a complementary channel.

❗ Fragmentation of digital audiences
Consumers are spread across multiple platforms and environments, making it more difficult for campaigns to achieve full reach within digital ecosystems alone.

❗ Increased focus on real-world environments
OOH placements are centred in locations where people naturally spend time (such as retail, residential, and shared public spaces) creating more consistent opportunities for exposure.

❗ Advancements in measurement
OOH is becoming more accountable, with attribution capabilities that connect physical ad exposure to outcomes like store visits and digital engagement.

Tell us: Are you reaching audiences beyond digital?