Snaptech Marketing

Very shortly you won't be able to cross-post or cross-call between Instagram and Facebook. The official announcement was made quietly and without much notice until recently.

Instagram and Facebook cross messaging is coming to an end A little over three years after the service first launched.

If you are in charge of writing the copy for your Google Ads don't forget to experiment with headlines and descriptions, even if your ads are performing OK.

Why? It's possible that the new copy may perform better, but there are other reasons to try out new copy. You may discover a new audience for your product or service that responds to the new messaging.

Copy that performed fantastic at first eventually gets tired and stale, so introducing new ad copy keeps your brand looking fresh. And, if you rely on repeat customers, new ad copy will say something new to people already familiar with your value.