Benelux.Team

On January 9, we had the opportunity to design and produce the Van Rysel Roubaix team reveal.

A project where the concept was pushed to its full potential, aligned with the brand’s DNA and the shared heritage of both the team and the Van Rysel.

The baseline, “We come from a paradise that some call hell,” guided every creative decision: a highly symbolic venue in a deconsecrated church, a cobblestone catwalk rooted in the region, a raw and immersive scenography, an unexpected show for 250 guests and a live YouTube broadcast.

The goal was to make people feel the duality every cyclist lives: suffering versus achievement.

Even the smallest details carried meaning, from the scenography to a tattoo booth run by an artist who collaborated on the jersey design.

Thank you to Van Rysel for the renewed trust, following the success of House of Cycling Dreams last year. A reminder that the most impactful brand experiences happen when strategy, creativity, and ex*****on become one.

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Welcome, Senne! 👋
We’re excited to welcome our new intern Senne ! 👋
Over the next few months, Senne will be diving into our fun projects and bringing fresh energy to the team. We can’t wait to see what we’ll create together! 🚀

Welcome to the team, Senne! 🙌

Meet our new intern, Gustav! 🇩🇰
Straight from Denmark and ready to dive in! We’re thrilled to have him on board at Wasserman Benelux. 🚀

“I’m excited to join the experienced team at Wasserman! Bringing people together through creative events is a passion of mine, and I look forward to contributing to many great projects with the team!” – Gustav ✨

Sunset vibes, good friends, and a touch of Corona magic 🌅🍻
Our Corona Sunset Session in Knokke was all about making memories! Guests loved snapping their moments with photoflyers and taking home custom T-shirts & tote bags 🫶.

Here’s to summer, sunsets, and unforgettable nights! 🌊✨