Nahid Analytics

Meta Ads eCommerce events tracking parameters are not optional extras

They are the backbone of how Meta Ads understands what actually happened on your website

I saw that most of the setups without event parameters for Meta Ads Tracking

When these parameters are missing, Meta can still show “conversions”

BUT → optimization, reporting, targeting, and ROAS become unreliable

For proper algorithm learning, these parameters must be sent with your eCommerce events:

→ content_ids (String)

→ content_name (String)

→ content_type (String)

→ currency (String)

→ value (Number)

→ order_id (String)

Without these, Meta cannot correctly understand

Is your Pixel actually learning, or is it missing the backbone of eCommerce tracking?

If you've any questions, feel free to book a
30 Minutes free Consultancy👉https://zcal.co/nahidanalytics

Account Default vs Campaign-Specific for Google Ads Campaigns

If your campaign has multiple conversion events such as both Purchase and Lead

And you set your conversion goal (Campaign-Specific) to track only Purchase

Then Google Ads will track only Purchase conversions and ignore Lead conversions

Even if you are still sending Lead as a primary conversion

👉 When you use Account Default conversion goals, Google Ads can track all conversion events that are marked as primary at the account level

However, if any conversion is marked as secondary, it will not be counted as a conversion for bidding or reporting

👉 When you use Campaign-Specific conversion goals, you can track only one selected conversion action, such as Purchase, for that campaign

Even if other events like Lead are still sent as primary, they will not be tracked under that campaign’s conversions

Is your Google Ads algorithm learning from the right data, or are you accidentally hiding your best conversions from it?

If you've any questions, feel free to book a
30 Minutes free Consultancy👉https://zcal.co/nahidanalytics

GA4 Default Channel Group Is Not Always Right for Go High Level(GHL)

GA4 Default Channel Group is just a built-in classification system that groups your website traffic based on where it comes from

When you connect GA4 to your website, it automatically starts working

It assigns users to different channels based on:

→ Source
→ Medium

For Example:

Source = facebook
Medium = paid

GA4 will classify this as Paid Social

Source = google
Medium = cpc

GA4 will classify this as Paid Search

But if you want to see the most accurate data across your marketing channels

You need to use UTM parameters in your ad campaigns or landing page URLs

Is your GA4 data actually telling the truth, or are your Facebook Ads hiding in 'Organic Social'?

If you've any questions, feel free to book a
30 Minutes free Consultancy👉https://zcal.co/nahidanalytics

Standard Remarketing Tag ← (VS) → Dynamic Remarketing Tag

Basically, there are two types of remarketing tags you can set up in Google Ads:

1. Standard Remarketing Tag

2. Dynamic Remarketing Tag

→ Standard Remarketing Tag

Let’s say you visit a real estate website

This tag only understands one thing → “This user visited my website”

That’s it. Nothing more

What happens next?

When ads are shown later, all visitors see the same generic ad.

Best for: Service-based websites, such as:

Real estate
Consulting
Agencies

→ Dynamic Remarketing Tag

Now, let’s say you visit Nike

You view a specific product, like a pair of shoes, but don’t purchase.

This time, the dynamic tag knows → “This user viewed a specific product”

For example:

Product Name: Nike Air Max
Product ID: 1234
Price: $500

What happens next?

When the user browses other websites, they see “The exact same product ad they viewed earlier”

E-commerce websites, such as:

Shopify stores
WooCommerce websites
Online marketplaces

Standard vs. Dynamic: Which one is currently winning the retargeting war in your Google Ads account?

If you've any questions, feel free to book a
30 Minutes free Consultancy👉https://zcal.co/nahidanalytics