CopyCap

In 2006, Tesco pulled a clever move slipping free beer vouchers alongside coupons for baby wipes and toys.

The insight was, new parents spend less time in pubs not from lack of interest, but from the chaos of parenthood. Tesco spotted the gap and filled it perfectly.

Quick promotions and sales pushes might have worked in the ’60s, but today the real advantage comes from knowing your customers. Invest in the data, understand their “why,” and you’ll win more than sales. You’ll win loyalty.