Elius

Titles don't matter in a three-person company. Accountability does. Everyone needs to own something specific, or nothing gets owned by anyone.

Who Does What.

https://hmelius.com/p/who-does-what

Productivity tools I use almost daily to supercharge my workflow.

My Software Stack 2026.

https://hmelius.com/p/my-software-stack-2026

Four years with a one-year cliff isn't just startup tradition, it's insurance. Against co-founders who disappear when things get hard. Against equity disputes when success arrives.

Vesting And Commitment.

https://hmelius.com/p/vesting-and-commitment

The biggest lie founders tell themselves. If everyone needs your product, no one needs your product. Finding the people who have a real problem—and will pay to solve it—is harder than it sounds.

Everyone Is Not Your Customer.

https://hmelius.com/p/everyone-is-not-your-customer

Chasing the super app dream, Pathao built ten products and nearly destroyed the one thing users actually loved.

The Super App Problem.

https://hmelius.com/p/the-super-app-problem