UX Factor

Minimalism is not merely a visual style, its a successful design philosophy and scientifically proven design guideline for today's world full of distractions, unnecessary information and kitsch marketing.

Therefore, the less but effective and well thought out information you have on the screen, the less efforts it takes to perceive and interact with it.

Designing information architecture has similarity with composing music. In music, a certain piece of tune appears and disappears at one timeline in a given musical space. Similarly, in information architecture, a piece of information appears and disappears (for interaction) at one interacting space.