Turn Up PR

Project - Store Launch

For 5 months, we’ve had the privilege of being part of Strides Co’s journey from concept to curtain raise. And when it came to launching their very first flagship store and café, we knew it had to be more than just an opening, it had to feel like a homecoming.

Strides Co has always been about its people. The community. Big S/O to the founders & for making us a part of this meaningful milestone🧡

We wanted to celebrate ‘The inner circle’ that shaped the brand long before there was a physical space. That sentiment became the heart of everything we created from two intimate launch events to interactive brand collaterals designed to bring people together, spark conversations and celebrate the journey.

Fashion. Coffee. Food. Music. Good energy.

A store launch, yes. But more importantly, a celebration of the people who made it possible 🧡