Branding Profiles
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30/05/2026
This time last year, I was sitting down with Matthew Taylor-Farrington from Purple Bunny Marketing for the Greater Springfield Business Connect podcast, talking about Branding Profiles and my journey as a creative entrepreneur.
This week, I found myself back in the same chair, but talking about something completely different.
This time, I was there wearing my Creative Hearts Co. . co-founder hat, sharing the story of our art gallery and creativity hub and why Marie Ferguson , Sean and I believe creativity has a crucial role to play in building stronger communities.
Marie was meant to join me for the interview, but unfortunately had to pull out at the last minute. As anyone who has seen us speak together would know, we tend to bounce ideas off each other. So while it was a great chat, part of me couldn't help but feel like I was only sharing half the story.
The funny thing is, a few years ago, the thought of sitting in front of a microphone by myself would have absolutely terrified me. I would have overthought every answer, worried about getting it wrong, and probably looked for a reason not to do it at all. These days, I've started looking at opportunities like this a little differently.
Instead of thinking, "I have to do this," I find myself thinking, "I get to do this."
I get to talk about a project I care deeply about. I get to share what we're creating. I get to shine a light on the artists, volunteers, workshop facilitators and our sponsors who are helping bring it to life.
I've realised that visibility isn't really about putting yourself in the spotlight. It's about helping people discover ideas, opportunities, causes and communities they may never have found otherwise.
So while I'll probably spend the next four weeks wondering whether I represented Creative Hearts Co. well enough without Marie by my side, I'm also grateful that I said yes.
More often than not, the things that stretch us are the very things that move us forward.
I'll share the episode when it's released. In the meantime, here's a link to last year's podcast if you'd like to hear how much can change in just twelve months.
Also, thank you Greater Springfield Chamber Of Commerce for giving your members a platform to share their stories.
Link to the Branding Profiles podcast:
https://youtu.be/y4cpSIajuD8?si=g_GVKEzhu4h45HIz
Smaller rooms. Bigger impact.
Yesterday, I had the privilege of being invited to speak about personal branding and visibility with a group of women who had just completed Marie Ferguson's immersive two-day speaker training course at Creative Hearts Co.
One of the biggest things I shared is that personal branding is so often misunderstood.
For many people, the idea of “putting yourself out there” feels uncomfortable because they think personal branding means becoming someone else online. A more polished version. A louder version. A more curated version designed to keep the algorithm happy.
But true personal branding has very little to do with pretending to be something you’re not.
It’s ultimately about reputation. It’s the feeling people associate with your name. It’s the experience people have when they interact with you, your business and your content. It’s the trust you build over time through consistency, intention and alignment.
And the reality is, you can’t completely control your brand because every person will experience you differently based on their own perspectives, experiences and interactions with you. In many ways, you have millions of versions of your brand existing at once.
What you can control is your intention.
You can become more intentional about what you share, why you share it and what values sit underneath it. Because every piece of content is shaping perception whether you realise it or not.
The biggest advice I shared yesterday was simple:Lean further into the things that already make you different; your story, your lived experience, your perspective, your values and your voice. That is the brand.
A huge thank you to Marie for the invitation, and to Laura Jenkinson, Vilma Vujica Putt and Darlene Ali for being so open, courageous and willing to step further into visibility.
I actually completed Marie’s speaker training myself last year, and it gave me far more confidence to share my story more authentically. I’m still growing in this space too. Still learning and finding my confidence and rhythm as a speaker. Not to master the stages but to be able to show up confidently to create impact should the opportunity arise...I think that’s important to acknowledge too.
Visibility is a journey. Confidence is built through action. And the more we practise getting out of our own way, the more impact we’re capable of creating for the people we’re here to serve.
Marie Ferguson is running another speaker trainer workshop in June. Please reach out to her for more info.
10/05/2026
I started my entrepreneurial journey before I became a mum — intentionally.
I knew motherhood was always going to be part of my story, so long before my children arrived, I consciously built a business and life around flexibility, creativity and presence.
One of the best decisions I made was building my studio in our garden — just separate enough to create boundaries between business and family life. What began as a photography studio 15 years ago has since evolved into the creative space where much of my art now comes to life. This space brings me so much joy.
Over the years, motherhood has given me a completely new level of respect for working parents everywhere. For the ones balancing businesses, leadership roles, 9–5 careers, school runs, sporting and extracurricular commitmits, household management and the countless invisible responsibilities that rarely make it onto a resume — but shape everything behind the scenes.
I also know how fortunate I am. My husband has wholeheartedly stepped into the role of “school dad” and domestic manager, and I’ll never take for granted the support that has allowed me to continue growing both creatively and professionally.
And today, I also feel immense gratitude for my own mum — my hero.
Growing up in a refugee family came with many challenges, yet somehow she raised five children with endless strength, sacrifice and love. Looking back now as both a mother and business owner, I honestly don’t know how she carried it all. But she did. And always with a beautiful smile on her face.
Motherhood is a privilege. It has made me a stronger leader, a better communicator, more adaptable, more empathetic and more resilient.
To every mother and mother figure out there — you are extraordinary.
Happy Mother’s Day ❤️
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