Platinum99 Pty Ltd

This is one of the most basic marketing concepts, but how can we apply this to our brand strategy?

Each interaction with your audience is driving them closer to know, like, trust you which will eventually lead to sales.

Stage 1: Awareness - What gets awareness is logo, colours, fonts, personality, icons. the shiny stuff (branding), podcast, paid socials, pr, collabs, influencers. Make sure your visual branding and marketing channels are on point and in line with your brand strategy!

Stage 2: Consideration (brand) - Communicate more targeted propositions via more personal media. Potential channels: Website / Mailing list sign-up / Organic Social (Facebook /
Twitter / Instagram / LinkedIn) / Individual’s organic social (Twitter / LinkedIn) / Emails

Stage 3: Conversion (brand) - Create impactful experiences via more direct channels to an
already ‘warm’ audience. Turn being well thought of into sales.
Potential channels: Events / In-person connections such as Open Days /
Meeting / Presentation / Working/studying on-site / Alumni Forums

Stage 4: Relationship (brand) - Foster good relationships with your clients even after converting a sale. Ask them about their review or any suggestion to your product! Keep your line open for some good old-fashioned customer service!

Stage 5: Advocates (brand) - Advocacy is free marketing. Leverage your loyal clients and ride the wave of their testimonies and advocacy to further capitalize on marketing. Offer memberships and reward them for their advocacy by sending them freebies, loyalty gifts, or special discounts!

Most brand strategies only cover the first and second stages. At P99, all brands that we help create are designed to excel with a complete brand strategy and visual identity that you can immediately use for all 5 stages.

So if you’re a biz warrior who’d like to transform your brand & business, reach us at hello.platinum99.com to book a free discovery session!

Brand personality will not help your biz succeed 🤷‍♀️

Let me tell you a story,
Recently I joined a membership. I was excited to network, meet new people, and enjoy the benefits of being an exclusive member.

After all, that’s what they were telling me since the beginning. I was sold!

But, I didn’t feel like a part of the community, there were no significant benefits and are CONSTANTLY selling inside the community 😔

What disappoints me is, it feels like I paid a premium amount only to be sold to again.

This is an example of wrapping paper.

Good brand personality is like a fancy wrapper.

You can have the right colours and the right logo and say all the right things.

(Those things are important, don’t get me wrong.)

But if your product / service is subpar, people will quickly realize that the fancy wrapper is a cover-up.

Your “BRAND” is
Your personality + creative process + expertise = THE thing that will take your biz from 1 to 100.

Personality alone - will not.

Have you had a simillar experience?


Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

You & your products are not the reason that you struggle to make sales.

I see this as the problem/ Our brain wants to fix things when it things something is wrong. So we go tweaking.

Stop tweaking and changing your things all. the. time just because sales are slow.

Instead, take a look at your brand 🤔 (vague- but hear me out)

It takes more steps for people to buy from you than you might think.
Before they buy from you, they need to:

1. Have a problem you can fix
2. Are ready to invest in the solution you can provide
3. Have the time and money to make changes and implement the solution you’re providing.

That needs to happen at the SAME TIME ☝🏻

So, are you making sure that you are remembered for those things? (Cause if you keep changing and tweaking it’s plain confusing to everyone.)

The other thing is - many people might be solving the same problem.

But how do they choose you?

This is when brand values & personality, your unique selling point, and fostering good business to customer (or potential customer) relationships come in!

That is branding.

Get clarity on who you are and who you want to be remembered as. Find your message & stick. with. it. And be a good human.

When the time comes for them to invest their $$$, you’ll be the first thing that they’ll remember 💪🏻



Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

Here’s how we made Future Homes Electrical’s branding inclusive! 🤩

We made sure that:

1. The fonts are easy to read.
2. The colour palette and contrast of the colour combinations are good
3. The images and wording create a diverse & inclusive message.

At Platinum 99, designing for inclusion is not an add-on, nor do we charge extra for it. It is simply something that we do with every brand and is part of our unique process! 😎

This is because as a brand specialist, it is my responsibility to understand the power of human interaction in the designs we create. It’s what drives us to create an inclusive world that makes lives better.

For me, I want to leave behind a legacy of building accessible brands. That’s why when we design, we design for people and our own unique diversities 💪🏻

Brands that are inclusive and accessible not only nudge the wheel of society into a better direction, but also enjoy the benefit of increased revenue and reach because inclusivity and accessibility widens your reach by a considerable margin!

So if you’re ready to transform your brand into an inclusive, accessible one, reach out to us at our website: [hello.platinum99.com](http://hello.platinum99.com)

Let’s work together!



Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

Barbie is recognising and fixing their brand through their movie, different coloured and figured dolls….. AND has recently opened a new line focusing on inclusion and diversity 🤩

Barbie and Ken dolls with a variety of skin tones, some have disabilities like blindness or are wheelchair users, or have down syndrome.

With the influence that Barbie has, this change in direction is what will set the culture of inclusivity moving forward.

Brands must move from the Medical Model (view that disability must be fixed) & Charity Model (that people with disability need our help) into the Social Model (where disability is a normal part of human diversity)

What I love most is on the Barbie website: theres a non disabled child playing with the doll. This will reinforce to non disabled children that they can and should play and include their disabled peers too.

Barbie’s story is a reminder that as a business, you have the power to help change the world but don’t forget the brand loyalty, the $$$ from the disabled community and outside but also set a precedent for other brands to follow 💪🏻



Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design