Design City

26 Years of Designing What Matters
No fluff this year—just the truth.
Design City turns 26 today. It is not an April Fools!

And we’re being real, it hasn’t been the easiest year.

With the rise of AI and a fast-moving industry, the landscape is shifting quickly. The noise is louder. The pace is relentless. And the value of design is being questioned in new ways.

But here’s what hasn’t changed.
We are bespoke.
We are human-led.
And we still believe—deeply—that design should matter.

For 26 years, we’ve been crafting brands with intention. Not just making things look good, but making them work—strategically, commercially, and meaningfully. That kind of thinking doesn’t come from shortcuts. It comes from experience, instinct, collaboration, and care.

AI has its place. It’s a tool.

But it will never replace the nuance of human thinking, the lived experience behind decisions, or the relationships that shape great work.

This year has reminded us why we do what we do.
To our clients—thank you for continuing to back human creativity.
To our team—your resilience, talent, and commitment are everything.
And to those building with purpose—we see you.

We’re still here. Still evolving. Still creating.
Still making design matter.

Here’s to what this next year brings.

25 Years of Design That Matters!

No April Fools jokes here—Design City is officially 25 years young today!

Today we celebrate a huge milestone—Design City turns 25.
That’s a quarter of a century of crafting brands, building identities, and quietly shaping the visual landscape of Perth.

From our early days as a boutique graphic design studio to evolving into a full-service digital agency, our commitment has never changed: to make design matter.

We’ve had the privilege of collaborating with some of Perth’s most influential businesses—often working behind the scenes so their brands could shine. And through it all, our passion for purposeful, strategic, and creative design has only grown stronger.

To our clients: thank you for your trust, your ideas, and your belief in the power of great design.

To our team: your talent, passion, and loyalty are what make Design City what it is. We've surfed the waves of change together—always backing each other, always creating value.

To our creative community: your ongoing support continues to fuel us.

As we head into the next chapter, we're as excited as ever to keep adapting, growing, and doing what we love—designing for the future of Perth's brands.

Here’s to 25 years—and the infinite design road ahead.

We’re excited to share that Design City has completed the new brand and website for Egypt Equine Aid. This project was especially meaningful for us as it supports an incredible cause—helping working horses and donkeys in Egypt as well as working alongside Jill Barton, the founder of EEA from Perth, who has dedicated her life to this mission. We aimed to create a website that reflects both the compassion and the urgency of their work.

Visit the new site to see the result of our collaboration and consider supporting this vital organisation.

egyptequineaid.org