Disruptive Digital Agency
27/02/2022
You believe in your product or service…? If you don't sell something else.
My mentor told me A Guarantee is extremely important in business if you want to stand out from the rest.
If your business doesn't have one, what makes you different, why should I choose to do business with you?
If you don't have a guarantee you're probably just competing on the price with all your competitors and a war you don’t want to be in.
By having a Guarantee it not only takes the risk from your customer but makes sure fulfil on your promise and provide whatever is outlined in your guarantee.
You obviously want to make sure you can back up the guarantee because if you can’t you quickly be out of business.
The truth is most people are too lazy to lodge a claim or take the item back unless it's terrible or doesn't work. But if you fulfil your promise then the customers that either refund or bring your product or service back is very little.
So when you're coming up with your guarantee make sure it scares you then you know you have hit the nail on the head!
21/02/2022
If you sell products or services online you have to hear this amazing secret the gurus don't want you to know about. I have something SUPER interesting that I'll assure you it will not be a waste of your time.
So when your customer buys your services or products online they go to the checkout page and enter in their credit card details and click purchase or confirm order and you close the buying loop once they have purchased.
You should NEVER close the buying loop. Always have it open for your customer to come in and purchase.
So i'd thought i'd share a little secret with you that can bump up your average order value called the order bump, that can give you nice little profits in the back end.
You place the order bump right under the credit card details. So they have to look past the order bump before they click confirm order and all they have to do is click the box to purchase whatever you have put in the order bump. This automatically adds to the order, and is usually at a cost below $20 as it's something that the customer doesn't have to think too much about and not much of a risk.
Here are some examples on what you can place as an order bump.
If you were selling a book, offer as an order bump the e-book so they will not only get the physical book but they get the e-book too. This can really bump up your profits nicely.
Or for my Product based ecom stores I like to offer express shipping and jump the queue to get their order super fast and make a few bucks that way.
A couple of dollars might not seem like alot but you will quickly realise how much it helps on the back end of your business to turn out profitable faster.
19/02/2022
Just finished the second e-book on the value ladder and why you must implement it to your business😍
Its like having a business plan, its a road map to were you want to go and were you are taking your customers at different price points. 🔥
17/02/2022
There is no strategic advantage of being the second lowest price leader in town, but there is a huge strategic advantage of being the most expensive.
When you fight on price, you loose your profit margins you can't afford to advertise and you cant afford to hire great staff!
You need to build an irresistible offer that is perceived as inexpensive because you've created a tone of value.
This is the mindset shift business owners have to make to really become successful.🔥
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