Thriving Web Design

If you run a business in Perth and your website has been around for a good few years, chances are it may need a refresh.

Content and design styles can become outdated and it only takes a new website visitor 8 seconds to decide whether they should continue to browse your website or to move on to the next.

You should also be asking yourself if your competitors' websites look up-to-date and modern. If they are, they're leaving you in the dust.

There may even be newer technologies or newer approaches to web design that could better improve performance, and its ability to convert a visitor into a customer.

Remember, they're not an expense, they're an investment.

Google cares less about a website made for Google and more about a website that's actually helpful to the reader.

So what's helpful you might ask? Think about the last time you visited a website to potentially buy something.

Did you get the answers you were looking for? What were those questions? Was it easy to find or did you have to really dig to find it buried somewhere not so obvious.

Did they seem to know their stuff? Was the information comprehensive but not to the point that it put you to sleep or bored to keep going with the reading?

Was the site easy to navigate, was it obvious where everything was and what it meant on the sites pages?

A great deal of people will often window shop a website to get intel before they make a decision on whether they should do business with them. So making the site as informative, easy to use, insightful and as helpful as possible will improve your changes of converting a visitor to a customer.

That's what Google wants to see. And rank higher.

How's your Perth website stack up when it comes to how helpful it is?