Click Squad

Google just retired a campaign type that thousands of businesses are still running. 👀

Dynamic Search Ads (DSA) — the Google Ads feature that automatically generates headlines and matches your ads to relevant searches — are being replaced by AI Max.

Here's what's changing:
📅 September 2026 is the hard deadline
🔄 All DSA campaigns auto-migrate if you don't act first
⚠️ No new DSA campaigns can be created after that date
✅ Migrating early = more control over your settings and targeting

AI Max goes beyond DSA by drawing on broader real-time intent signals, not just your website's landing pages. It's Google's push toward fully AI-driven search campaigns, and it's happening whether you're ready or not.

If you're running Google Ads, now is the time to check your campaigns and get ahead of the deadline.

Not sure where to start? Drop a comment or send us a DM — we're happy to take a look. 👇
🔗 clicksquad.com.au

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