LION Digital

LION Digital

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The Soto Group
The Soto Group
137 Brunswick Road

27/04/2026

What does a high-performance eCommerce store actually look like? 🚀

When ProSpeed Racing came to us, they had a great product, a complex B2B/B2C operation, and a Shopify store that couldn't keep up.

Hundreds of automotive SKUs that needed dynamic bundling. Shipping rates that couldn't be calculated automatically. Inventory syncing caused daily discrepancies. B2B pricing was handled completely manually.

So we rebuilt it from the ground up.

One rebuild later:
✅ 340% growth in bundle sales
✅ 89% fewer custom quote requests
✅ 99.7% inventory accuracy
✅ Zero overselling incidents
✅ 18% reduction in shipping costs
✅ B2B order time reduced from hours to minutes

This wasn't a template swap. It was a full Shopify Plus transformation — custom apps, API integrations, real-time shipping calculations, and a WMS sync that processes 1,000+ items in under 30 seconds.

The result? A store that finally works as hard as the business behind it.

26/03/2026

🎸 115% more sales. 17x ROAS. 67% higher conversions.

Guitar Brothers had the products, the team, and the community, but their digital channels weren’t working together. Ads weren’t profitable, the site wasn’t converting, and email wasn’t capturing lost demand.

We rebuilt their system end-to-end, combining technical solutions with performance marketing: SEM campaigns mapped to market demand, a website rebuilt for speed and conversion, automated lifecycle email flows, and a custom Shopify system that dynamically unlocks supplier inventory. Each element feeds the next, turning fragmented touchpoints into a single, revenue-generating engine.

Not just campaigns. Not just tech.
A connected system built for growth.

🚀 Ready to generate more revenue from every channel? Discover how our Performance & Conversion Accelerator can make it happen 👇 https://bit.ly/40Vomjl

👉 Read the full case study here: https://bit.ly/3O1QEWv

05/03/2026

You're spending on ads, email, SEO, and CRM. Revenue should be compounding.

So why isn’t it?

That’s where we come in.

Here’s what that looked like for brands that partnered with us:

➡️ Helly Hansen was investing across channels but not seeing compounding returns. Over 2.5 years we unified their digital strategy, doubled online revenue YoY, and delivered 20.4x ROI.
➡️ R.M. Williams needed a global SEO migration done right, not just technically, but commercially. 2.5 years, multi-market optimisation, blended search strategy. As organic visibility grew, paid spend came down while performance held. 36x ROI.
➡️ Taylors Wines had Klaviyo flows that weren't pulling their weight. We redesigned the CRM architecture, lifted repeat purchases, and turned one-time buyers into loyal customers.
➡️ Havaianas lost confidence in their agency mid-migration and opened a global RFP. We won it. Then we did what no one else would: pushed back twice when their plan to remove gender categories would have cost revenue. Second time with a full forecast. They adjusted. Migration completed. Revenue protected.
➡️ Chempro Online partnered with us for 5 years. When we rebuilt their email strategy from scratch, email revenue grew 80x within 30 days of going live.

Different categories. Same pattern:

📌 Find the friction killing conversion
📌 Build seamless journeys across paid, organic, email, social, and CRM
📌 Optimise the pages, flows, and checkout so doubt disappears
📌 Prove it with numbers, not promises

If growth has stalled and you can't see why, that's where we start.

24/02/2026

Did you know a 1-second delay can cost you 7% in conversions?

In our latest guide, we break down why modern shoppers (and Google) are choosing speed and accessibility over flashy design. From "Agentic Search" strategies to mobile-first checkout flows, we’re sharing how to fix the invisible gaps in your sales funnel.

Inside the blog: ✅ How to master Google’s Core Web Vitals. ✅ Why your mobile navigation might be frustrating 70% of your customers. ✅ The "Trust Signals" every checkout page needs in 2026. ✅ When to fix your site vs. when it’s time to migrate.

Don't let a slow site kill your growth. Read the full breakdown and learn how to audit your store for success.

👉 https://ap1.hubs.ly/y0D7fY0

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Melbourne, VIC

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm