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07/07/2026
New FY. New priorities.
As client expectations and digital behaviours continue to evolve, it's worth asking:
Is your marketing keeping pace?
For accountants, lawyers, and financial planners, small improvements in visibility, trust, and positioning can have a big impact over time.
๐ Swipe through for 5 marketing questions worth asking this financial year.
If marketing is one of your priorities for the year ahead, reach out. We'd love to help.
Feel like you're always creating content? ๐คฏ
What if one video could do the heavy lifting for weeks?
A single recording can become social posts, emails, website content, short-form videos, and more. That's the power of repurposing.
โถ๏ธ Watch this video to see how one video can become multiple pieces of content.
02/07/2026
LinkedIn is changing. ๐ก
It's becoming much more than a place to update your profile or announce a new job.
More and more, it's becoming a platform where people discover expertise, learn from professionals, and decide who they want to work with.
That direction was reinforced this week at Cannes Lionsโone of the world's leading marketing eventsโwhere LinkedIn announced new investments in thought leadership, expert-led content, and the tools that support it.
For accountants, lawyers, and financial planners, that's a real opportunity.
The firms that consistently answer client questions, share valuable insights, and showcase the people behind their business are the ones most likely to stand out.
Your expertise is one of your firm's greatest assets.
Make sure people can see it.
๐ญ Is your firm making the most of LinkedIn?
Imagine walking into a supermarket where every product is labelled by its scientific name.
You'd probably walk straight past the watermelon because it says ๐๐ช๐ต๐ณ๐ถ๐ญ๐ญ๐ถ๐ด ๐ญ๐ข๐ฏ๐ข๐ต๐ถ๐ด. ๐
The same thing happens when professional service firms fill their content with industry jargon.
Your audience scrolls straight past it.
Clients aren't searching for technical terms. They're searching for solutions to real problems. They gravitate towards the firms that make them think, "๐๐ฉ๐ฆ๐บ ๐ถ๐ฏ๐ฅ๐ฆ๐ณ๐ด๐ต๐ข๐ฏ๐ฅ ๐ฎ๐ฆ. ๐๐ฉ๐ฆ๐บ ๐จ๐ฆ๐ต ๐ธ๐ฉ๐ข๐ต ๐'๐ฎ ๐จ๐ฐ๐ช๐ฏ๐จ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ."
Stand out by translating your expertise into language your audience immediately understands.
24/06/2026
How can you stay visible online in the zero-click era?
As more people turn to AI tools for answersโor rely on Google's AI Overviews as their first source of informationโonline visibility is changing.
The good news? Your content can still be discovered.
But increasingly, it needs to provide clear, direct answers to the specific questions your clients are asking.
๐ Swipe through to learn why "answerability" is becoming so important.
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