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The future of digital publishing is brighter than you think. You just need to look at it from the right side.

"We have these 480,000 paying print subscribers. What are we going to do with them — are we just going to allow them to disappear one by one, or are we going to try and make them into digital users? That was the starting point that was rooted in a value that we had and a recognition of that value.

Now we’ve passed 130,000 paying digital subscribers; three years ago, we had zero."
Pål Nedregotten, Amedia

Here’s how this Norwegian publisher built a successful digital subscription model for local news "When we started out, I’m sure a lot of people were worried about cannibalization, and people moving from print to digital, but that hasn’t really happened at all."

Last day World Publishing Expo 2016 ​. Come and visit us at C.306 for a small talk about digital publishing and cup of coffee ... or even a glass of good wine.

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