Dropkick Copy

At the founding stages business owners tend to do the email marketing themselves. They do as much as they can until it becomes difficult to find the time for it, and then they either outsource it or build an in-house team. But will that change in this new era of AI disruption?

The BIG PROMISE of AI tech companies is that they're building the type of tools that will allow you to be a one person billion dollar company. I think that's all hype. Or greatly exaggerated. Because you're a business owner that needs to delegate tasks. Being a one person billion dollar company means you're putting a bunch of work back on your plate, and that's going backwards.

My advise to you is to keep the team you've built. Or hire qualified email marketers to take on the task. Let them use the LLMs and Gen AI tools in their workflows for efficiency gains. And remember that you don't have a content quantity problem. You have a personalization problem. Solve that in 2026 and beyond.

I've made a one-page cheat sheet called “45 Email Marketing Tactics to Boost Response”. Drop a “45” below and I'll send it over.

SaaS companies are all-in on vibe marketing. They're letting their AI agents/skills write their copy. But they're not copywriters, so they have no idea what good copy looks or sounds like. Adding “you are a world class SaaS copywriter with over one billion in sales” to your prompt isn't gonna cut it. Sorry not sorry,

You need good copy for conversion, retention, revenue expansion, and more. In this video, we show you what good copywriting looks like. And give you tried and tested SaaS copywriting tactics. And if you comment “Upgrade” below, we'll send your our SaaS User Upgrade Checklist.

Time stamps:

0:38 Writing email marketing copy is not intuitive
0:55 What happens when your copywriting is not good
1:13 Copywriting techniques have proven that they work
1:42 Pre-production makes writing email sequences easier
1:52 How to define the Big Idea behind your Saas
3:19 Make your claims sound better, not a bigger than your competitors.
4:25 How to define The Mechanism of your Saas
4:51 Create a swipe file about your users
6:00 Understanding the customer's voice is powerful stuff
7:18 How to write the headlines for your email marketing
9:22 How to write body copy that hook the reader and presents the offer
13:32 How to put a button or link in front of the reader and get them to click
14:53 The magic is in the edit: how to edit email copywriting
17:26 Why copywriting is called copywriting
17:46 Why hiring professional copywriters makes sense, even if you can write it yourself