the sameness project

A real life experience is always more memorable & moving than a theory, & this project from IKEA is all about the experience, allowing shoppers to step inside the home of a Syrian refugee.
It's the ultimate dose of empathy, allowing others in some small way to feel, understand, look, touch, & have a moment of sameness with a refugee.
We. Like. A lot.

Ikea Just Showed Us All What It Looks Like To Live In Syria A sobering look at living in conflict