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28/06/2022
Twitter X Shopify = eCommerce opportunity boost
Twitter’s taken another step towards streamlined in-app commerce with the launch of a new partnership with Shopify, which will enable Shopify merchants to list their products on their Twitter Professional Profiles.
The shopping features include a carousel display of products on your profile, and/or a dedicated product display page, with Shopify-connected listings for such now being updated in real time, reflecting your Shopify inventory.
PS: Twitter’s Professional Profiles have been available to all users since early this year.
28/06/2022
TikTok has released its new Attribution Manager tool which enables advertisers to set custom attribution windows within TikTok campaigns.
TikTok Attribution Manager enables marketers to select a specific time period to measure success: the click-through attribution (CTA) window can range from one day to 28 days, while view-through attribution (VTA) window options range from off to up to seven days.
This provides more flexibility in measuring the results of your TikTok promotions, with the data then linked to actions taken over a chosen window of time after ad exposure.
If you are a brand and have not yet taken a plunge into the entertaining world of TikTok then this just might be the right time for you.
TikTok is introducing Branded Mission, an industry-first, advertising solution that enables brands to crowdsource authentic content from creators on TikTok.
So how does this work?
When advertisers create a Branded Mission, creators can choose to participate in campaigns that inspire them. Brands can then select their favourite original creative video and amplify them through boosted ad traffic. Advertisers can choose to create these Branded Missions and include a Branded Hashtag Challenge or Branded Effect to help maximize the campaign’s effect. Once the creators have submitted their video advertisers can:
👉 Select the top-performing user-generated videos to convert into ads
👉 Let creators tell the most relatable brand story in an authentic way
👉 Discover and partner with creators, who are the main drivers of culture on TikTok
If you are still not sure on how to use TikTok to tell your brand’s story? Book a 30 min discovery call with us. Just drop us a DM.
17/05/2022
Creating eye-catching, high-impact email that get results in moments can be a tough task for any ecom business.
Luckily there is https://reallygoodemails.com/ that can be a good source of inspiration for great email copy and design.
Head over and have a look for yourself!
20/04/2022
The Facebook Pixel Helper ( or should we say Meta Pixel Helper) is a valuable Chrome browser extension if you know how to use it.
This nifty little extension is a troubleshooter that ensures your pixel is doing what it’s supposed to do on your website: track information from your visitors.
It's simple to install and effective to use. Get started today.
Click here to claim your Sponsored Listing.
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