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facebook ads strategy 2020
facebook marketing tips 2020

Five Facebook marketing tips that still work in 2020
With the above in mind, it may be time to reconsider your approach. To help you get started, here are five Facebook marketing tips that are still highly effective, despite all the recent developments.

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1. Vary the types of content you post
To keep your content marketing dynamic, the first of our Facebook marketing tips is to consider adopting the 70-20-10 approach:
•Publish original material 70 percent of the time.
•Share existing content that’s relevant to your audience’s interests 20 percent of the time.
•Create self-promotional content 10 percent of the time.

2. Update your business page template
It’s no longer enough to create a business account and start posting. You’ll also want to properly optimize your account.

3. Create more video content – but keep it short
Video content is incredibly popular among online consumers. 75 million people in the U.S. watch online videos every day, and merely mentioning the word ‘video’ in an email’s subject line can improve its Click-Through Rate (CTR) by 13%.

4. Include Facebook Messenger in your strategy
Facebook Messenger can be an incredibly powerful feature, yet it is often under-utilized by businesses. This communication tool has a lot to offer – especially when combined with chatbot technology.

5. Take advantage of the new augmented reality tools
Facebook has recently implemented Augmented Reality (AR) tools for advertisers in Facebook News Feed ads. Users can now try on wearable products, such as glasses and makeup, within the ads in their news feeds. What’s more, they can do this without having to launch a separate application.

These videos are prepared by Muhammad Sameh Abdelrahman