CI CORP Group

🐑✨ Eid Mubarak from Watawasul ✨🐑

This Eid, connect with your customers smarter, faster, and more effectively with Watawasul’s powerful WhatsApp automation platform. 💬🚀

Here is how it happens:

A business sends an order delivery update. At the bottom: "Use code SAVE10 on your next order."

They submitted it as a utility template. Utility rate.

Meta's review identifies the promotional content. It is reclassified as marketing. Marketing rate applies. Or it is rejected entirely during template review.

The policy is clear: utility templates must be genuinely transactional. A delivery update is utility. A delivery update with a discount code is marketing.

The blog explains how to structure every type of message your business sends so it is in the right category the first time, and how Wa Tawasul advises UAE clients to avoid this mistake during onboarding.

👉 Read the guide → https://watawasul.ae/whatsapp-business-api/whatsapp-conversation-categories-uae/

When a customer messages your business first on WhatsApp, a service conversation opens. Meta charges nothing for these in the UAE up to a monthly threshold.

For businesses whose primary use case is handling inbound enquiries, customer service questions, and support requests, Meta's conversation cost can be effectively zero in the early months.

The only cost at that stage is the Wa Tawasul platform subscription: AED 500/month, all-inclusive.

As outbound marketing broadcasts grow, Meta's marketing conversation fees become the dominant variable. But for most businesses starting out: the total cost is lower than expected.

The full blog breaks down all four conversation categories and their costs for UAE businesses at different scales.
👉 Read the breakdown → https://watawasul.ae/whatsapp-business-api/whatsapp-business-api-pricing-dubai/